Corporate Video

After many years of making corporate videos, which I think should be renamed to communication videos. I am beginning to think some skills are being lost. Videos used to be watchable, but these days with advent of digital cameras and computers anyone can publish a video. I don't really have a problem with this until the watch ability of the video is effected! Sorry I don't think you can make a retail training video on your iphone, with imovie or with final cut pro. Video editing is like writing a book and takes a certain talent and when you start you think you have the skills, but if you have the guts and you watch your efforts 5yrs later you will go oh my god did I do that! I think I was lucky I started editing in the analogue age and learnt the lesson to watch things multiple times. In this new digital age it is so simple to chuck things together and publish without ever watching your final product. This is what seems to create the problems. There are so many simple techniques from establishers to cutaways these things involve the viewer showing them the location and the environment. So when you visit these places you will feel familar with the environment. If you simply film a clip with no thought you can confuse the viewer and therefore lose your message. Also with more experience you can see mistakes before they happen a common mistake from the client side is to include too much information. Also with the new mediums like the net and social media there becomes more confusion as in video media is static and pricing data dynamic. Take for example http://www.powershop.co.nz This video clip claims 30% saving but the online data shows less than 5% saving. I have watched many video promotional clips and gone gee did the client really want that published on the web! My answer has always been I guess so but I am beginning to think no they haven't thought.